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Since I've been using LeadIn for my prospecting, this workload has decreased considerably. I have much more time to concentrate on other tasks and I'm more productive.

Our best tactics and tips for putting B2B prospecting to work for your growth. Only the best strategies will bring you the best results!


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Prospecting is crucial to the growth of any business. Winning new customers is a constant challenge that requires time, resources and specific expertise. Entrusting this mission to a specialized agency can be a wise strategic choice for several reasons.

Why use a specialized prospecting agency?

  • Expertise and market knowledge: Specialized prospecting agencies have in-depth knowledge of the market and the most effective sales techniques. They listen to your needs and tailor their approach to your business sector and objectives.
  • Save time and resources: Outsourcing prospecting lets you concentrate on your core business, freeing up valuable time for your in-house teams. This optimizes your resources and reduces the costs associated with in-house prospecting.
  • Tangible, measurable results: Specialized agencies are committed to delivering concrete, measurable results. They define clear KPIs and provide you with regular reports on the performance of their actions.
  • Customized multi-channel approach: prospecting agencies use a variety of communication channels to reach your potential prospects, such as telephone, email, social networks, etc. They tailor their approach to the profile of your ideal customers, maximizing your chances of success.
  • Innovation and competitive intelligence: Specialized prospecting agencies keep abreast of the latest sales trends and techniques. They make sure to implement innovative, high-performance strategies to set you apart from the competition.

If you’re looking to develop your sales activity, don’t hesitate to call on an agency specialized in prospecting.

How to choose a prospecting agency

  • Define your needs and objectives: Start by clearly identifying your prospecting needs and objectives. What’s your budget? What type of customers do you want to reach? What are your success KPIs?
  • Research and compare agencies: Take the time to compare different prospecting agencies. Find out more about their services, customer references and working methodologies.
  • Demand guarantees and results: Make sure the agency you choose is committed to delivering concrete, measurable results. Ask for guarantees and clear KPIs to assess the effectiveness of their actions.

Advantages of using a specialized agency

  • Save time and money:
    • You don’t have to recruit and train an in-house prospecting team.
    • You optimize your resources and reduce prospecting costs.
  • Expertise and market knowledge:
    • You benefit from the expertise and in-depth knowledge of a specialized prospecting team.
    • You benefit from the latest sales techniques and market best practices.
  • Tangible, measurable results:
    • You get concrete, measurable results thanks to rigorous performance monitoring.
    • You can evaluate the effectiveness of your prospecting and its impact on your growth.
  • Flexible, personalized approach:
    • You benefit from a personalized approach tailored to your specific needs and objectives.
    • You benefit from the flexibility to adapt your prospecting strategy according to your results.

How a prospecting agency can help you win new customers

  • Identify your potential prospects:
    • The agency can help you identify the prospects most relevant to your business.
    • It can provide you with precise information about your prospects, enabling you to target them more effectively.
  • Qualify your leads:
    • The agency can help you qualify your leads and identify the most promising ones.
    • It can help you prioritize your actions and focus your efforts on the leads most likely to convert.
  • Maintain a lasting relationship with your customers:
    • The agency can help you maintain a lasting relationship with your customers and build loyalty.
    • She can help you set up a customer loyalty program to maximize your results.


Entrusting prospecting to a specialized agency is a profitable investment that can help you generate new leads, increase sales and boost growth. By choosing a competent and


The cost of a prospecting agency’s services varies according to several factors, such as the number of prospects to be contacted, the complexity of the project and the specific services required. It’s important to request quotes from several agencies to compare offers and choose the solution best suited to your needs.

Prospecting agencies offer a wide range of services, such as :

  • Qualifying prospect files
  • Making an appointment
  • Telephone reminders
  • Send personalized emails
  • Creating marketing content
  • Managing social networks

The time it takes to achieve concrete results depends on a number of factors, such as the quality of the prospect file, the effectiveness of the prospecting strategy and the responsiveness of the prospects. It’s important to define realistic expectations and set clear objectives with your chosen agency.