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Boost your B2B sales: build an effective LinkedIn strategy

If you work in sales, chances are you’ve already tried social selling on LinkedIn. And you might be all too familiar with this scenario: you spend hours sending connection requests, writing messages and follow-ups, only to realize… the results simply aren’t there. Conversations stall before they even begin, engagement is inconsistent, and you start wondering […]

Top 6 Strategies for Selling with LinkedIn

How to sell with LinkedIn ? Top 6 Strategies That Really Work Ultimately and logically, the first metric you should follow from your LinkedIn marketing / prospecting efforts is sales. By looking at how much revenue you generate from each marketing channel, you have a much more objective way to identify your most effective tactic. […]

When to publish on LinkedIn to communicate effectively and boost interactions

45% of executives targeted by social selling have made a purchase based on content that was on LinkedIn: it is the B2B network with the highest purchase incentive. But before you can convert, you need to attract traffic. Many influencers have leveraged their expertise by providing quality content. Some share posts that gather thousands of […]

LinkedIn green circle: what does active status mean?

The green circle on LinkedIn means that a person is online. 🟢 For the sake of practicality and efficiency, LinkedIn does not stop innovating and implementing new features. The active status (the green circle) is one of them. It is intended to facilitate communication between members. We explain everything in this article! What is the […]

#Hiring LinkedIn: what is it and what is it for?

The hiring feature on LinkedIn allows recruiters to signal that they are looking for talent ! In this article, we explain everything about this feature . 🚀 What is Hiring on LinkedIn? At the end of October 2020, LinkedIn announced the launch of 2 new features . From now on, it became possible to indicate […]

LinkedIn Pulse: what is it and how to use it?

LinkedIn Pulse is a feature of LinkedIn that allows its users to post articles, much like on a blog. With its 810 million users, LinkedIn is the best B2B acquisition channel. Learn everything you need to know about LinkedIn Pulse and how to leverage it. LinkedIn Pulse: what is it? LinkedIn Pulse is LinkedIn’s platform […]

The LinkedIn logo: free download, evolution and meaning

As with all major social networks, the LinkedIn logo is now entrenched in popular culture . It must be said that Microsoft’s social network now has just over 310 million monthly active users, which exposes the various elements of its graphic charter to an impressive audience. In this article, Leadin.fr offers you to download the […]