8 tips for finding prospects on LinkedIn easily

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Growth Hacking - How To Find Prospects On LinkedIn Easily?

There are many proven ways to find the best prospects on LinkedIn.

You can upload your email list, join LinkedIn professional groups to find relevant people, use paid tools like LinkedIn Sales Navigator , and more.

We’ve covered many of these tactics and more on our blog .

But today it seems like everyone is leading the same prospecting campaigns on LinkedIn !

If a sales rep has logged in with you to tell you that they came across your profile in the same LinkedIn group as you and started to sell your product … You know what I’m talking about.

Do not mistake yourself. Taking advantage of LinkedIn groups to find relevant prospects is a excellent lead generation tactic .

But today, people can recognize a sales pitch for miles.

So if you’re looking for new ways to find your best prospects on LinkedIn, you’ve come to the right place.

We’ll cover little-known tactics that are grossly underused. Chances are your competition won’t use them either and you can use these tactics to find highly qualified prospects .

Here is some tactics little known for finding people on LinkedIn:

  1. The “people also viewed” or “people also viewed” section
  2. Investigate competitor networks
  3. The recommendations and comments section
  4. See who commented on a post and engage with that audience
  5. Browse user interactions
  6. Search Alerts on Sales Navigator
  7. Hashtags assigned to companies
  8. Engage with the audience of an event on LinkedIn

Ready ? Let’s go.

1. The “other pages consulted” or “people also viewed” section

Do you know the private mode of LinkedIn?

By starting with this quick hack, you will be able to find relevant prospects and leads just by clicking on most profiles.

Yet most people miss it.

How is it going ?

Go to any LinkedIn profile, and on the right side, look at the “ other pages viewed “.

Other pages viewed section

Click on “ Show more “to get an even bigger list of potential prospects!

This is a “ hack “LinkedIn is incredibly easy, but it’s a great way to start if you don’t know your prospects well.

You can use this tactic to find leads , prospects, business owners, freelancers based on similar profiles, and more.

So even if you are looking for a SaaS solution especially for growth hacking, you just need to click on a person’s profile. Then LinkedIn will do the work for you and provide you with a list of relevant prospects on the right side of their profile.

Preferably, the person whose profile you are viewing should already be close to your ideal prospect , so your results will be exactly the people you are looking for!

Note : some people have secured the privacy option “ People also consulted “in their settings. So even if not everyone has this section available on their profile, you can still check it out, as it only takes a minute!

2. Investigate your competitor’s network to find prospects

Do you pay special attention to your competition?

There are a lot of opportunities and growth hacks that you can capitalize on if you know who your competition is.

For example, you can spy on their advertising strategy to find out what they’re not focusing on and build that into your own strategy. Fill in what they lack and you will meet the needs of your customers!

Most importantly, studying your competition will open you up to new possibilities when it comes to finding potential prospects.

Here’s how you can browse your competitor’s networks and find quality prospects to connect with.

Put your profile in private mode

If you’re about to start exploring your competitor’s networks, try to avoid leaving your mark.

You don’t want to appear in their “ Who viewed your profile “and let them know that you were spying on them!

To do this, you can change the viewing options of your profile. Click on your profile picture in the upper right corner and go to “ Settings and privacy “. On the left you will see a tab called” Visibility Click on it, then click on “ Profile view options “.

You will see a screen that looks like this:

Private LinkedIn profile

Choose how you want to be displayed – either as “ Anonymous LinkedIn member “, or like” Someone of “. The “ in “will generally be your university.

You are now ready to browse your competitor’s networks!

Visit their page

Before examining the individual members of their network, you may want to study the content of your competitors’ news feed.

Are there some great content ideas you can take inspiration from?

What are they working on? Do they have interesting topics?

Do they organize or participate in industry events that you should be aware of?

Are they having good results? Are there a lot of interactions on their posts?

Ask yourself these questions and try to get a good idea of the type of LinkedIn strategy approach they are using.

Maybe they’re doing something in a new way you never thought of!

Browse their connections

It’s pretty easy to see a person’s logins – it’s just a click away!

Under their profile picture, you’ll see the number of connections they have. Click on that number and you’re there.

Connections-profil-linkedin

But the best part about this approach is that when you access their connections, you have the same filters and options as in LinkedIn’s advanced search. You can click on “ All filters “and find the exact prospects that interest you!

This can be very useful if the competitor whose you look for connections has a large network of several thousand people.

Filtering these search results will make you save a lot of time .

LinkedIn filters

You can customize your search for just about everything from training to current employer to areas of interest. You can even enter your own keywords to find very specific people if you want, just like with the advanced search on LinkedIn .

But getting those results is only the first step – it’s time to start prospecting with LeadIn !

In your login message, be sure to mention that you are in the same industry as your competitor, as the prospect already knows them.

Prevent your competition from doing the same

We can be two to play this game: if you can go through the connections of your competitors and “spy” on their prospects, they can do the same with you!

However, if you want to keep your leads and forbid your competitors to go through your connections to target them with offers, you can do that easily.

Go to visibility settings again and find the option “ Who can see your connections “at the bottom. Select” You only ” and voila.

This will prevent your competition from doing the same thing we are doing right now.

Hide-your-connections-linkedin

3. Use the recommendations and comments section to find prospects

Skill recommendations are one place where you wouldn’t expect to find a lot of helpful leads, but you’re wrong: there are the value to take in this section!

Here is the problem : only active LinkedIn members recommend skills.

What does that mean ? When you consult the approved skills by your competitors (or by your connections), you will find active members . You will find people who are on LinkedIn every day, participating in conversations, and who might be willing to listen to your offer.

And, if you do it right and go through those connections that are relevant to your industry, you find high quality leads !

Just go to the page of the person whose reviews you want to review, scroll down to the reviews and you’ll see this:

LinkedIn-recommendations

As you can see, we have chosen a popular LinkedIn profile in our line of business, with a lot of connections and approvals. But the most interesting is that by clicking on one of these numbers “ 99+ “, you open a new window with all the people who have approved these skills.

This can represent several hundred people or, in our case, 928!

LinkedIn recommendation list

4. See who has commented on a post and engage with that audience

Another way to find the most active people on LinkedIn is to see who is commenting on posts in your industry.

Examining Your Competitor’s Pages can also be useful. But a more effective strategy might be to find a influencer of your sector having a certain audience and to consult its publications.

Chances are they have c lots of comments of people actively interested in the subject!

Go to “ See all activity “and select” Messages “at the top of the screen to see what your chosen influencer / prospect has posted. Click” comments “under one of his posts and you’ll see lots of potential prospects!

Watch your competitors' LinkedIn comments

Any of these users can be a good connection since they are active in the community and follow a influencer of your niche .

And the best part of it all? You can reach all these people in a few minutes thanks to LeadIn!

Here is how it should be done:

  1. Find a post with a lot of engagement , click on the three little dots in the upper right corner, and select “copy link to post”.
  2. Log in to LeadIn , create a new campaign, select “Post engagement” and paste the link you just copied.
  3. Write your messages and be sure to mention that you follow the same influencer and like their ideas.

It’s as simple as that !

5. Explore user interactions

If you publish content regularly (which we always recommend), chances are a lot of people will engage with your posts.

If you don’t get interactions, you can work on your content strategy or you can use the LinkedIn advertising – but let’s not get lost.

So how do you get the most out of these interactions and turn into valuable leads ?

You can do this manually – just schedule a moment to browse your profile each day and see if there are any new engaged users.

But, if you have a lot of connections and too much engagement on your page, you can always use the option “ Post Engagement “on LeadIn that we mentioned in the example above!

6. Create a search alert in Sales Navigator

Want to know how to find people on LinkedIn without even taking a single action?

The creation of an alert search in Sales Navigator may be what you are looking for.

Sales navigator alerts creation

We already talked about LinkedIn Sales Navigator and how it can help you with your prospecting activities. You can use its advanced search to reach pretty much who you want and get great results.

One thing we love to do in Sales Navigator is create search alerts in order to get new leads while working on other things or even while sleeping!

It is very simple :

  1. Log in to your Sales Navigator
  2. Use the advanced search to find leads and give it a try!
  3. Click on the button “ Save search “at the top right of your screen.
  4. Give your search a name and, under “ Alert “, choose how often you want to receive alerts when there are new results for this search.

This way, you will have a constant supply of new leads that perfectly match your criteria.

7. Track hashtags assigned to businesses

Do you follow companies on LinkedIn for their content?

Whether or not you are interested in the activity of a company, you can still benefit from the fact of follow his activity .

How? ‘Or’ What ? By accessing people who are interested in what this company has to say.

And it’s not just about their followers – you can identify people who are interested in the same type of content but who don’t actually follow the company.

To do this, you can to follow hashtags . Browse the company page and see if they have any dedicated hashtags that they still use. Note that all companies can provide information up to 3 hashtags in their company page to help their referencing on the platform!

See hashtag LinkedIn

Click on those hashtags you see on company posts and follow them, you will have instant access to content directly from your industry and to people who are interested in those topics.

Follow hashtag

Connect with your audience via LeadIn

Knowing how to find valuable leads on LinkedIn is just the start – to get the most out of those leads, you need to start connecting effectively.

And to generate – actually – responses, you don’t want to use the same message templates that people see and send every day.

At LeadIn, we strongly believe in hyperpersonalization : the use of dynamic content like images and GIFs that use personalization techniques to create an amazing message.

Here is an example:

LeadIn connection example

This approach allows you to completely personalize the content of your message using not only the name of your prospects, but also their job title, company name and even their profile photos!

And these are the kinds of responses we received:

LeadIn customer responses

The best thing about the hyperpersonalization included in the platform is that it is possible to do all this with ZERO knowledge in coding nor in complex workflow between multiple tools!

8. Engage with the audience of an event on LinkedIn

The events are increasingly popular on the platform, and when it comes to lead generation , there’s no better way to get a high acceptance rate than to reach out to your prospects with a very concrete referral.

For example, if you are targeting prospects participating in a specific LinkedIn event, the chances that your invitations to login will be well received are inherently high!

And do you know what that entails? Higher conversion rates.

All of this can be summed up in the 5 steps below :

  1. Find the event you want for target prospects .
  2. Sign up at the event to see who is attending.
  3. Copy and paste the URL in the LeadIn Campaign Builder.
  4. Personalize your invitation to login by referencing the specific LinkedIn event.
  5. (Optional) Be creative in your engagement actions with hyper-personalization of images and GIFs .

All of these steps will be the subject of an upcoming in-depth LinkedIn guide / tutorial / growth hack where we engaged the active attendees of a popular productivity event, so stay tuned.

Teasing below! 😉

Example of hyperpersonalization

The conclusion

There are many inventive ways to use LinkedIn to find prospects, and these techniques all share the same logic: be creative and find prospects who are interested in what you have to say.

Don’t hesitate to add these LinkedIn search techniques to your arsenal, and remember to always engage every prospect with personalized messages to get the most out of your prospecting efforts. Because there has been no better time to create real personalized relationships with the SOCIAL selling !

So, want to get ahead of your competition with advanced personalization?

Start your 14-day free trial of LeadIn and see how easy it is!

Read more :

The AIDA model – How to apply it to your prospecting on LinkedIn

The Ultimate Guide to How to Manage Your LinkedIn Inbox

How to increase your social selling index on LinkedIn in a few minutes a day to generate more leads

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Mockup 15 linkedin messages templates

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The LinkedIn Stack: Best Social Selling, Tools & Automation Hacks

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