How can I optimize my linkedIn profile?

optimize LinkedIn profile
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As the world’s largest professional social network, LinkedIn has over 750 million members. On such a vast platform, creating a profile that stands out within your profession, industry or skill set can be a daunting task.

Tips for improving LinkedIn profiles are often directed to job seekers and those looking to start a new career. However, as a network where contacts are made and business conducted, the benefits of a strong professional profile on LinkedIn extend far beyond employment opportunities.

For social sellers looking to connect with new potential customers, having an informative and engaging LinkedIn profile is essential. After all, exploring your profile will often be the first thing people do after you make contact with them.

How do I optimize my LinkedIn profile and why is it important to do so?

LinkedIn profiles allow you to create your own professional identity online. An incomplete or unprofessional profile can unfairly influence how someone perceives you, and within seconds they may decide not to engage with you or to call you for an interview.

For job seekers:

If you are applying for a job or contacting recruiters on LinkedIn, hiring managers / recruiters review your profile the same way they review a CV.

For “social sellers”:

For social media service sellers and others looking to do business on the platform, your profile tells people why they should work with you. For CEOs or anyone in a sales , marketing, or business development role, your profile should act as a sales page. The clearer and more compelling your page is, the higher your acceptance rate for connection requests will be and the more messages you will receive.

Improving your profile is free and can be continuously updated to convert recruiters and prospects – when done early on – with few updates.

Step by step guide on “How do I optimize my LinkedIn profile?”
Below is a step-by-step guide to building a top-notch LinkedIn profile. From adding compelling images and eye-catching headlines to incorporating helpful posts and media, you’ll learn how to create the profile that best represents you on the platform.

Step 1: Edit your LinkedIn profile photo

Your profile picture is the first thing people see on your LinkedIn profile, so having a high definition, well-lit photo is essential.

Check your profile picture for these bad practices:

Full body photo

  • Pixelated
  • Dimmed lighting
  • Negative expression

To receive feedback on photo options, you can upload and test your images on Photofeeler.

Step 2: Optimize your background image

The background image is one of the most underused aspects of a profile, often left in the basic default LinkedIn background. Good background photos do one or more of the following three things:

  • Match your audience (industry, industry, etc.)
  • Show personality
  • Present or prove credibility

Here’s a well-designed example of how to embed a background image:

How to optimize my linkedin profile

LinkedIn background images should be no larger than 8MB, with recommended dimensions of 1584 (w) x 396 (h) pixels.

Background photo generators like Canva and Adobe Spark allow you to customize your background image, add text, and more.

Step 3: Write a compelling headline

The profile title is your chance to grab a visitor’s attention – but you’ll need to do so in 120 characters or less. The # 1 mistake we see in 98% of profiles is a vague or generic headline.

Most of the headlines are boring and confusing, and often read like this:

  • “We help small businesses offload their bookkeeping”
  • “Product and process innovation, Data Scientist, Machine learning expert”
  • “Give the most transformative leaders in the world the means to act through cultural development”
  • “CEO of the Taratata agency”

Here are some compelling formulas you can borrow:

Formula :{Titre} at{Entreprise} | {Interesting customizers}

Example: OCM at Nike | Father of 4 children | Ex-chef

Formula : No problem} ? Read this profile.

Example: Do you have unusable data? Can’t get actionable information all in one place? Read this profile.

Formula : {Your Niche} Advisor

Example: Logistics Advisor @ King Jouet Vienne

Formula : {Massive credibility}


Optimized LinkedIn profile

Formula : Make X and Y occur


Utilisation de la partie

Step 4: Use the “About” section to stimulate action

The “About” section of your profile explains your title, providing more context, detail and highlights about your background and accomplishments. Use this section to convince your audience to take action with you.

Here are two formulas to imitate for an “About” section:

Formula 1: The history of social proof

After an internship at {Company A}, I discovered my passion for working with {Technology specific to the jobs applied for}.

I am looking for this{poste} in {industry} and I’d be happy to share my resume if you message me here on LinkedIn!

Formula 2: The free way

I help A do B, by C. If you want D, then do E and get F.

A = the people you help
B = the desired result
C = your specific process
D = what your prospect wants to do better
E = action you want them to take
F = Free offer

I help internal sales teams connect with more buyers with automatic dialing technology that bypasses secretaries.

If you’d like to book more demos, let’s set up a quick call where I’ll give you a couple of little-known tips on the best techniques for getting past the secretary barrier.

Feel free to email me for these tips and a one month free trial: {your email address}

Step 5: Add more to your experience section

Be clear about what you did in a particular business in one or two sentences, then attach your most valuable content like case studies, projects, blog posts, news articles, etc.

linkedin profile description


Step 6: Change your LinkedIn URL

Your LinkedIn URL is your personal address on the platform. Most people choose to use their own name, but influencers and others who use pseudonyms may want to be listed on the site respectively.

By having a personalized LinkedIn URL, you will be more easily found on the platform, as well as by search engines that crawl the web. Personalized LinkedIn URLs are also great for business cards, resumes, portfolios, email signatures, and company bios.

To change your LinkedIn URL:

  • Log on to LinkedIn.
  • Go to the “Me” icon / profile picture to the right of the top navigation bar.
  • Click on “View profile”.
  • Click on “Edit public profile & URL” in the upper right corner of the page.
  • After opening the new page, go to the “Edit your custom URL” module in the upper right corner and click on the “pencil” icon.
  • Add the text you prefer. Note: LinkedIn imposes a minimum of three characters and a maximum of 100 characters for profile URLs. You cannot use spaces, symbols, or special characters.

Step 7: Add Certificates, Awards, and Other Achievements

Prices, licenses and certifications can strengthen your profile even further. By listing your unique accolades, you can increase the likelihood of appearing in more specific searches that focus on specific honors and accomplishments.

To add licenses or certificates:

  • Log on to LinkedIn.
  • Go to the “Me” icon / profile picture to the right of the top navigation bar.
  • Click on “View profile”.
  • In the top module with your name, photo and title, click on the “Add a profile section” button.
  • After the drop-down menu appears, click on “History”, then on “Licenses and certifications”.
  • Fill in the details and save, or save and add another.
  • To add honors or awards:
  • Log on to LinkedIn.
  • Go to the “Me” icon / profile picture to the right of the top navigation bar.
  • Click on “View profile”.
  • In the top module with your name, photo and title, click on the “Add a profile section” button.
  • After the drop-down menu appears, click on “Achievements”, then on “Honors and rewards”.
  • Fill in the details and save, or save and add another.

As you will see, the “Add Profile” drop-down menu offers many other options to help you showcase your unique talents, including your volunteer experience, languages, courses, test scores, and special projects.

Step 8: Add articles to your profile


Sharing your own opinions and knowledge with the LinkedIn community can increase your visibility on the platform and generate interest in your profile. Articles are posted to your account and stream to those you’re connected with (as well as those who follow you). Articles are also searchable by other LinkedIn members on the platform and may appear on external search engines.

To post an article:

  • Log on to LinkedIn.
  • Navigate to the home page (if you’re not already there)
  • Click on “Write an article on LinkedIn” towards the top middle of the page
  • Start typing.
  • Click on “Publish”

While LinkedIn’s blogging tools aren’t incredibly dynamic, their simplicity makes them quick and easy to use. If you’re not quite ready to write a long dissertation, share your thoughts and other people’s content faster with discussion threads.

To create a position:

  • Log on to LinkedIn.
  • Navigate to Home if you’re not already there.
  • Click “Write a message” at the top middle of the page.
  • Start typing, add photos, videos, files, links and / or hashtags.
  • Click on “Post”

Step 9: Add media to your profile

Adding media to your profile makes your page more interesting and engaging for visitors. Unlike articles or posts, media can be found in the section of your CV and therefore can be viewed by people who visit your profile (depending on your privacy settings).

Media on your profile is less fleeting than posts in the feed, so try to include particularly important and / or up-to-date items. Case studies, testimonials, and press releases are examples of things that can turn your LinkedIn profile from a simple online resume into something more active and substantial.

To add Media to your profile:

  • Connect to LinkedIn
  • Go to the “Me” / profile picture icon to the right of the top navigation bar.
  • Click on “View profile”
  • Click on the “pencil” icon in the upper right corner of the “About” or “Experience” module (depending on where you want to add media)
  • Add media either by download or by link
  • Click on “Save”

Step 10: Add skills to your profile

According to LinkedIn, profiles that list five or more skills are viewed 17 times more often by other members, and submitted up to 33 times more often. Skills can give a more nuanced view of what you’re doing and increase your chances of appearing in more searches.

You will need to list the “soft” and “hard” skills to give an overview of your abilities.

Specialized skills

Technical skills describe your ability to perform specialized tasks. These are often technical skills or expertise that require training. For example, “graphic design” or “digital marketing”. Hard skills can also be more specific to show the depth or complexity of your abilities. For example, “Adobe Photoshop” or “Social Media Optimization”.

Soft skills

Relationship skills describe the more innate and interpersonal qualities you bring to your job. These can be qualities such as “critical thinking”, “persistence” and “team spirit”. While specialized skills can show what you do, non-specialized skills can show how you do it.

What can you expect after optimizing your LinkedIn profile?

Whether your account is in desperate need of optimization and you’ve made enough improvements will help you determine the outcome of your profile refresh. For example, incorporating keywords into your profile will help you appear in more searches on the platform, as well as search engines like Google. These views can be accompanied by new followers, connection requests, as well as posts from people looking to start a business relationship.

Connections by sector and specialty

People’s careers are less static than before and it is not uncommon for workers to change companies or industries throughout their working lives. Knowing this, many professionals network with other people in their sector and / or field in order to strengthen themselves and be exposed as much as possible to new opportunities. Updating your profile to describe exactly who you are, what you do, and where you hope to be can connect you with people who are valuable to your current role, as well as to your future goals.


Recruiters on LinkedIn have access to advanced search options to discover top talent on the platform. After revamping your profile, recruiters will be able to find you more easily for relevant positions.

Social sale

People may want to get in touch with you through a specialized service or offer you something of value on their own. Either way, having an optimized profile will make these connections more apparent and easier to make.

For visitors to your profile who do not respond to a connection request or messages, you can access the “Who Viewed Your Profile” feature to see if any of them are worth contacting. While a LinkedIn Basic (free) account only allows you to see the last five visitors to your profile in the last 90 days, a LinkedIn Premium account gives you access to all visitors over the same period.

If you’ve ever encountered obstacles in your own prospecting work , it may be that the problem is related to a low profile. With a profile that ticks all the right boxes, messages are better contextualized and inquiries are taken more seriously.

At Leadin, we completely optimize your LinkedIn profile for prospects to contact you.

How to Optimize Your LinkedIn Profile for Sales (With Examples)

Below is the best guide on the internet on exactly how to turn your LinkedIn profile into a high converting homepage that is so compelling that it prompts prospects to let you know about your service, which is what happens. resulting in real sales opportunities:

Profile Optimization Guide and 5 Linkedin Tactics


Acting like your online resume, strong LinkedIn profiles will inspire people to contact you and increase the acceptance rate of your connection requests.

Ultimately, your profile should clearly state what you do or what job you are looking for, while also standing out from the crowd of generic LinkedIn profiles.

The time spent building a strong LinkedIn profile is easily outweighed by its potential benefits. A profile that delivers value to visitors has the ability to build trust, show relevance, as well as highlight the strength of the person behind it. Plus, optimizing your profile helps maximize exposure to your target audience on LinkedIn and beyond. Free to use and maintain, LinkedIn profiles can be a simple, yet meaningful, tool to help you achieve your career, business and / or networking goals.

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